The Importance of Signage
Signage has always been a part of business. Whether we go a coffee shop or garments store, we see a sign put up in front of the store. Naturally, we tend to associate the store with that sign. This creates the identity of the store and more the business flourishes more is the popularity of the sign. Therefore, there are quite a number of reasons for usage of signs. Let us look into where lies the importance of signage.
Factors that make signage important in business
Signage is mainly used for attracting customers. It conveys a kind of information as to what the store having the signage deals in. Successful business leads customers to associate the store with the sign it gradually creates a brand of its own. There comes a time when the brand starts selling and money keeps flowing in. The sign often leads to impulse sales. People may not have planned into walking into a store but the attractive signage makes them curious and they are often seen making unplanned purchases just give it a try.
The social role of signage
Apart from using it for business purposes, signs are also used for several other purposes. Signage is also used for passing on information. Spreading awareness in the society in often done by using sign. This helps a society being well informed and alert. Signs are also used for traffic safety. People get know where to slow down or not to blow the horn by seeing the signage. Signage not only helps in informing people but also helps in making a place look good. Navigation becomes easy for travelers.
Factors that make a signage effective
Visibility is one of the vital characteristics of the signage. If the signage is not visible to people its purpose is not fulfilled. Sometimes use of contrast colors and lights can make the signage more attractive and catchy. Another factor that makes a signage effective is the style in which the letters are written. These are features pull the eye towards itself and make the presence of the sign felt by passer-bys.
Types of signage available
There are wall signs that are found in the flat (or fascia) style or the projecting or the V-style. There are also the awning sign in the traditional, backlit and canopy style. The freestanding signs are usually used on roadsides. The freestanding style comes in the monument, pole and the pylon styles. Apart from these you also get the led and neon lights, channel letters for your signage.
Signage can also be regarded as forms of advertisement. They are not necessarily used for stores. They are used to announce the presence of a business item in the market. The attractive the signage the more does it leave a mark on the memory of people. This mark left helps many to try the item. Researchers have found the various effects that signage has and they are trying to find out more avenues where the best use of the signage can be made.