Do’s and Don’ts of Sales & Promotion
Sales and Promotion
The importance of Sales Promotion is noticeable from the fact that without taking into consideration this factor for the promotion of any good and service, it becomes difficult and sometimes even impossible for the information of the product to reach the customers in the market. People would only be able to willing to buy goods if they are aware of them and know about the quality of the product that they are aiming to buy. This factor is also considered to be amongst the seven aspects of any promotion mix which allows the product to moved from the manufacturing company to the market and then to the customers and the cycles continues. The good can be promoted by focusing on different participants of the market. These may include either customer and also sales staff, or retailers.
What are the do’s of sales and promotion?
For effective sales and promotion, it is important for the person to know about the do’s and don’ts of this factor so that they can make good decisions at the end and also be able to derive higher benefits through them. Firstly, people should know about the do’s of this factor. For example, an important “do” for any company is to integrate for the purpose of diversification. This would enable the market communication to take place in an efficient manner. Companies might also be required to take the services of a specialist that can answer some important questions by analyzing the market situation and the demand and supply trends for the goods as well as the customers. Another “do; for the company for successful sales promotion is to understand the needs of their customers so that they can have an idea about what the customers require from them.
Main “don’ts” of sales and promotion
Company should also be aware of the don’ts in order to commence an effective promotion for their goods and services. The most important point is that the customer should never be underestimated because most of the time, the customer is aware of the product and services and thus one wrong step might cause the company to lose their important customers and face losses. The company should never let go of the opportunities that can create amazing chances for to carry out their sales and promotion of any good or service in an effective manner.
Some important points
It is also important for people to understand that promotion and sales of any good is not similar to advertisement. Advertisement is done through television, billboards, newspapers and magazines in order to make people know about the goods that they can buy. On the other hand, when it comes to sales and promotion of any good, there are other factors involved such as packages of “buy one get one free”, adding a gift hamper with the product, coupons that can create opportunities for people to win something if they buy the product.